despark
Project Overview
Web platform for user research that connects companies with target users and provides them with cryto currency as incentives.
Web platform for user research that connects companies with target users and provides them with cryto currency as incentives.
Project Type
b2b, b2c, sAAS
My Role
ux ui designer
Year
2023
Users
30,000
Problem
Poorly Structured Mission Journeys Obstructed Navigation and Task Completion
Poorly Structured Mission Journeys Obstructed Navigation and Task Completion
Through user surveys and feedback, we recognized these user pain points:
Navigation between mission details and application steps felt disjointed, leading to user confusion and drop-offs.
Profile editing was unavailable, preventing users from updating or personalizing their information efficiently.
The boosters page had not yet been designed, leaving users without access to motivational or progress-based features.
Through user surveys and feedback, we recognized these user pain points:
Navigation between mission details and application steps felt disjointed, leading to user confusion and drop-offs.
Profile editing was unavailable, preventing users from updating or personalizing their information efficiently.
The boosters page had not yet been designed, leaving users without access to motivational or progress-based features.
High-Level Solution
Streamlined User Interactions to Enhance Engagement and Ease of Use
Streamlined User Interactions to Enhance Engagement and Ease of Use
Simplified Mission Interview Experience
Simplified Mission Interview Experience
Reduced friction in the mission journey by simplifying navigation and decision points
Improved overall user efficiency, resulting in a 20% increase in task completion rate
Reduced friction in the mission journey by simplifying navigation and decision points
Improved overall user efficiency, resulting in a 20% increase in task completion rate
Enhanced Profile Editing Experience
Enhanced Profile Editing Experience
Redesigned the profile editing experience to make updating personal information faster and more intuitive
Increased user eligibility for research missions by encouraging more accurate and complete profiles
Redesigned the profile editing experience to make updating personal information faster and more intuitive
Increased user eligibility for research missions by encouraging more accurate and complete profiles
Boosting User Eligibility & Engagement
Boosting User Eligibility & Engagement
Designed a boosters experience that guides users to complete targeted profile questionnaires
Drove higher engagement, with users completing 2x more profile actions after interacting with boosters
Designed a boosters experience that guides users to complete targeted profile questionnaires
Drove higher engagement, with users completing 2x more profile actions after interacting with boosters
Branding
Branding and Style Guide
Branding and Style Guide
Translated stakeholder preference for a futuristic aesthetic into a cohesive brand direction anchored in a purple-centric color system
Built a scalable design system to standardize UI patterns, improve consistency, and support future product growth
Translated stakeholder preference for a futuristic aesthetic into a cohesive brand direction anchored in a purple-centric color system
Built a scalable design system to standardize UI patterns, improve consistency, and support future product growth
Final Design
Final Design
Reflection
The Despark project was an exciting venture that employed innovative technology and a futuristic mindset. It provided me with an opportunity to showcase my design skills while deepening my understanding of Web3 technologies.
The Despark project was an exciting venture that employed innovative technology and a futuristic mindset. It provided me with an opportunity to showcase my design skills while deepening my understanding of Web3 technologies.
