despark
project overview
Web platform for user research that connects companies with target users, improving user experience by 20%.
project type
b2b, b2c, sAAS
my role
ux ui designer
year
2023
users
30,000
problem
Poorly Structured Mission Journeys Obstructed Navigation and Task Completion
Through user surveys and feedback, we recognized these user pain points:
Navigation between mission details and application steps felt disjointed, leading to user confusion and drop-offs.
Profile editing was unavailable, preventing users from updating or personalizing their information efficiently.
The boosters page had not yet been designed, leaving users without access to motivational or progress-based features.
solution
Streamlined User Interactions to Enhance Engagement and Ease of Use
Simplified Mission Interview Experience
Reduced friction in the mission journey by simplifying navigation and decision points
Improved overall user efficiency, resulting in a 20% increase in task completion rate
2. user-friendly profile customization
Re-architected the profile experience to improve usability and accessibility
Achieved a measurable improvement in user satisfaction (+30%) and reduced complaints (-20%)
Boosting User Eligibility & Engagement
Designed a boosters experience that guides users to complete targeted profile questionnaires
Drove higher engagement, with users completing 2x more profile actions after interacting with boosters
Branding
branding and style guide
Translated stakeholder preference for a futuristic aesthetic into a cohesive brand direction anchored in a purple-centric color system
Built a scalable design system to standardize UI patterns, improve consistency, and support future product growth
Final Design
